As an incoming semester exchange student, you are eligible to study in the following programs:
• Business Administration – Marketing
• Business Administration – Open: Entrepreneurship
• Business Administration – Software & Information Management
The Marketing concentration is a second year option of the Business Administration diploma program.
Marketing is more than selling and advertising. Marketing is the process of planning, creating and implementing ethical strategies and tactics that influence the behaviours and actions of others. Ultimately, marketing is the planned delivery of products, from suppliers to customers, in a mutually beneficial exchange.
In this concentration, you develop a greater understanding of the role that marketing plays in organizations and learn how to develop and apply marketing strategies, sales management, promotional techniques, research, customer relationship management and more.
The Entrepreneurship concentration is a second year option of the Business Administration diploma program.
Is there more than one area of business that interests you? Would you like to run your own business one day? The open concentration with a focus in entrepreneurship is being offered at the Ivany campus to provide students the flexibility to blend a number of different areas of business while learning the basics of starting a business. Students develop the entrepreneurial skills required to address the challenges of establishing a business.
The Software & Information Management concentration is a second year option of the Business Administration diploma program.
Technology, information and management are exciting fields covered in this concentration. You develop skills in project management and advanced software applications. You are also introduced to managing content in an Enterprise Resource Planning (ERP) environment.
You learn to apply managerial skills to coordinate business activities, manage the records life-cycle and access of information in a business environment, support decision-making processes using technical skills and develop creative problem-solving methods to support effective business decisions. You also focus on the protection, processing and use of data.