As an incoming semester exchange student, you are eligible to study in the following programs:

• Business Administration – Marketing

• Business Administration – Open: Entrepreneurship

• Business Administration – Software & Information Management

Business Marketing Concentration

The Marketing concentration is a second year option of the Business Administration diploma program.

Marketing is more than selling and advertising. Marketing is the process of planning, creating and implementing ethical strategies and tactics that influence the behaviours and actions of others. Ultimately, marketing is the planned delivery of products, from suppliers to customers, in a mutually beneficial exchange.

In this concentration, you develop a greater understanding of the role that marketing plays in organizations and learn how to develop and apply marketing strategies, sales management, promotional techniques, research, customer relationship management and more.

For more information, visit our website.

Business Open Concentration

The Open concentration is a second year option of the Business Administration diploma program.

This concentration is ideal if you want flexibility to choose a variety of courses in your second year of study, to meet personal interests and career goals. It’s also a dynamic way to gain a wide breadth of skills to meet employer needs.

Fore more information, visit our website.

Business Software & Information Management Concentration

The Software & Information Management concentration is a second year option of the Business Administration diploma program.

Technology, information and management are exciting fields covered in this concentration.

In this program, you:

• Learn business analyst skills
• Develop skills in project management and advanced software applications
• Get an introduction to managing content in an enterprise resource planning (ERP) environment
• Learn to apply managerial skills to coordinate business activities, manage the records life-cycle in a business environment, support decision-making processes using technical skills and develop creative problem-solving methods to support effective business decisions
• Focus on the protection, processing, analysis of data, and other business initiatives

For more information, visit our website.